By Brett Weaver of SpotlightVT – Follow him @spotlightvt
I wanted to point out a brand new tool called TweetLister that was built specifically for marketing real estate on Twitter. I’ll also give you a quick one-two punch for using it to build a Twitter feed that any home seeker would be glad to subscribe to.
How it Works
You sign up for the free service using your existing Twitter credentials. TweetLister provides a form to collect all the usual property listing data such as address, square footage, number of rooms, etc. Most of the fields have drop-down menus with the most common choices which minimizes typing.
As you enter data into the form, a Tweet is automatically built in real time and it’s very self explanatory. Once the listing is saved, you can:
- Create a posting schedule for the Tweet (daily, weekly or monthly with time of day control)
- Track Clicks on your listings
- Collect Leads
- Change the listing’s status (active, sold, etc.)
- Control the period of time that the schedule runs.
Build an awesome Real Estate Twitter Feed
Here’s how you can create a very useful Twitter stream that home seekers will be glad to follow:
- Load up TweetLister with all your listings and set them to post at a frequency you are comfortable with.
- Post a “personal” Tweet at least once a day or every other day with great tips about buying homes in your area or other items of news that would be of interest to someone looking for property.
Once you have a few posts on your feed, promote the fact that your potential clients can subscribe to it in their RSS reader.
When using TweetLister, I would caution against posting your listings too frequently. Remember that Twitter and other social networking tools are meant to be social. If you set your schedule to post ten listings daily you will annoy your followers quickly. Posting weekly is probably ok, but spread out the listings over the week and even have them post at different times of the day.
Bonus: At the top-left of TweetLister you’ll see a link named “search listings”. This is a very handy tool for searching Twitter for real estate Tweets based on a number of criteria that you can specify. I think this would be a handy stand-alone app for home and property buyers.
Start using TweetLister today. Especially if you are an agent who is using Twitter already. If you’re not using Twitter yet or you just started, this tool is perfect to help you get your feet wet.